Elementary (def):
straightforward + uncomplicated.
Similar terms: simple, easy.
Hey there, business owner.
If you’re feeling overwhelmed,
just know that I see you.
I know what it’s like:
The fact is, running a business is hard. It comes with inherent risks, and the emotional roller coaster that comes with the territory leads many to give up. (and trust me, I've been there 🙋)
PLUS, around every corner, one more celebrity entrepreneur claims you can make six figures with their "proven" or "tried and true process"... Go from $0 to 6 figures in six months! Unlock the secrets to rapid financial success with our proven system!
And to that, I call bull shit.
While it may be valid for a rare few, there is no fast track to success for most of us. Instead, building a business is slow and steady work that requires buckets of resilience and support.
As a fellow small business owner, I understand how overwhelming it all is. When marketing your business effectively, there seem to be a thousand paths to take (Should I be making Tik Toks? How about Google Ads? And what *exactly* is SEO?!).
With too much to make sense of, we get stuck with Analysis Paralysis and Inconsistent Action as our unhelpful companions. 👯
That's why I love working with entrepreneurs to create a straightforward strategy and repeatable process for marketing their businesses. Because if I can make your marketing easier, more effective (and dare I say, fun?), it's a weight lifted off your chest.
Ready to learn more about this marketing school? 📚
Hi, I’m Emily (she/her).
I used to teach elementary school for 10+ years, and now do small business content marketing.
And listen, if I can teach 7-year-olds to read, then I can teach you how to create a small business marketing plan.
We are all about keeping things dead simple around here. If you’re looking for something fancy & complicated, I’m sorry to say you’re in the wrong place.
Here, we keep marketing strategies on a 3rd-grade level. Because simple & doable beats complex & confusing, every time.
In sacrificing confusion, you gain consistency and a clear strategy that gets better results. More leads, more referrals, and more repeat customers because your people trust you.
So how do we create a dead simple small business marketing machine?
As promised, it’s as easy as 1, 2, 3.
1. Assess the Foundation. 👷
To kickstart our efforts, we need to gauge our starting point first.
In step 1, we dive into your marketing strategy & determine what's working -- and what's not. Together, we’ll resolve any outstanding issues within your digital platforms to enhance performance moving forward. We identify personalized, strategic next steps to improve your SEO rankings and visibility online.
2. Create Your Building Blocks. 🟧🟨🟪
In this step, we build (or revamp) the foundational pieces of your marketing machine. We develop content pillars, a lead magnet, and a welcome email sequence to guide your sales cycle while nurturing your audience. We craft a cohesive strategy with each piece to power up your marketing and fuel your business growth.
3. Make content and go! 🏁
In step 3, we create and use content across platforms so we get the maximum benefit from our efforts. The marketing framework we build together is a flexible and living system, able to adapt to your business’s needs as you grow and progress.
By regularly analyzing data and KPIs, we can optimize your content for the best results.
Values Matter. These are Mine.
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Honesty + Transparency
Feeling misled is one of the worst things, amiright?! As a business owner and an individual, honesty + transparency are immensely important to me. I incorporate these values in my communication and how I structure my business processes.
It’s amazing how many misunderstandings, time-consuming conversations, and wasted efforts can be avoided with an honest approach. That’s why I love working with others who value the same.
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Authentic Connection
Entrepreneurship can be a long and lonely road. I value working with people who I can create a long-lasting connection with, where we spur one another on and win together.
I like spending time with real people where we can come as we are, messy bun and all. Life is hard enough –let’s ease its burden by genuinely supporting one another as we navigate through it.
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People Over Profit
My goal is to serve people and contribute to making the world better –not just make money.
My business puts people first, and I strive to contribute to a marketplace that is more compassionate and socially responsible.
I only work with companies that are ethical in their processes and cause no harm to the earth, animals, or the human spirit – that value inclusivity and diversity because they know we’re better together.
Small Business Marketing Portfolio
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SEO Audit: HES
Before starting with updating website copy or devising a blog strategy, it's important to take stock of where you are. Here's an SEO website audit that I completed for HES. Search Engine Optimization is important because it helps your audience to discover you online. Understanding SEO basics and simple best practices helps you gain better ROI with your website.
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Blog Strategy + Traffic Growth, Greentree Dental
This client and I started working together in August 2022. You can see how, with time and intentional SEO strategy, organic website traffic has increased. Following the chart is an example SEO blog.
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Long & Short Form Content, Hybrid Vs. Remote Work
This is long-form SEO blog content that is then repurposed as social media posts. The blog features front and back-end SEO, relevant academic research, a click-worthy headline, and plagiarism-free writing that's easy to read. Leveraging content across digital channels increases engagement, reach, and sales (plus, it makes your life a lot easier).
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Webpage Copy, Weddings at HUMC
Prior to working together, HUMC expressed concerns that the tone of their previous content did not align with their inclusive values. Our goal was to redesign a website page that showcases their identity and inspires couples to celebrate their special day at HUMC. We also aimed to present the information in a way that satisfies all users: skimmers, diggers, and Google.
The result is a webpage that is as smooth as a greased chute, seamlessly guiding readers through their process and setting clear expectations from start to finish.
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Sales Page, Take 5 Health
This client was looking for a way to build passive income and boost her membership enrollment. Together, we built a sales funnel with the goal of converting prospects into paying customers. To get results and effective copy, market research is the most important part of the process. Otherwise, the copy is guesswork and lackluster.
The result is a high-converting sales page targeted to answer all the information the right person needs to know to be ready to buy this service.
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You can tell when someone puts their soul into their work and delivers authentically and Emily does both.
“Emily was a delight to work with. She was very thorough in her audit of my website and provided multiple options so I could determine what next steps to take based on my budget and goals. You can tell when someone puts their soul into their work and delivers authentically and Emily does both. I would recommend Emily to anyone looking for a professional, thorough and sincere website audit with someone who is easy to work with and delivers as projected.”
Maria M., Take 5 Health
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I absolutely recommend Emily, wholeheartedly.
“Emily is so easy to work with! She taught me things about how to present content on our website to increase traffic, and it's working! From using tags to converting heading sizes and several other helpful tips, I feel like I learned a ton about SEO. I absolutely recommend Emily, wholeheartedly.”
Beth P., Hilliard United Methodist Church
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You were able to exceed our expectations and create the content that we needed to improve our online presence in a timely manner.
“Emily does an excellent job of understanding the client's needs and catering her offering to their business. She was able to understand the goals of our business and create content to build our brand. Most business owners are experts in their industry, however that doe snot mean that they are inherently experts at SEO optimization, marketing, social media, etc. A business owner needs to know when to delegate and this is an excellent area to do so.”
John S., Resolve Physio
Clients
